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Message from President

2017 was a challenging year amid of economic uncertainty, intense competition in Thailand’s retail sector, and shift in consumer shopping behaviors, we strived to thrive by dynamically refining our business strategy and to execute faster to make everything we do more relevant and respond to our customers in both departments and shopping malls as well as to assist our suppliers and tenants to prosper. We also incubated innovations to build to a solid foundation for sustainable growth under the principles of good corporate governance, transparency and responsibility towards all stakeholders.

In 2017, our overall performance progressed in the planned direction. Total revenue recorded at Bath 30,353 million Baht a net profit of Baht 2,742 million We were able to efficiently manage our costs. Key factors that contributed to our success were our branch expansion with the launch of three new branches, Robinson Lifestyle Petchaburi, Robinson Department Store Mahachai, and Robinson Lifestyle Kampaengpetch, and the continuous renovating of existing branches into attractive mixed use developments to create new and enjoyable customer experiences by, for example, creating a more fascinating ambience, offering co-working spaces, and arranging seasonal activities and events to make Robinson as center of community to cater consumers of all ages and genders to enjoy, work and shop. Our branches also feature new concepts of department store and integrated layout with the integration of alternative energy sources to help save energy costs and protect the environment. We improved our merchandise assortment to complete all ranges for cater customer groups. Robinson is recognized as a retail innovative leadership in developing private label that differentiates the assortments in our stores and delivers exceptional value to the customer. Merchandise for each private brand, available “Only at Robinson,” is developed to appeal to the diverse demands and changing lifestyles of consumers. During last year, we offer the new range of household product which proved to be consistently well-received by our customers because these products match customer needs and offer good quality and value for money.

We also developed our sales platforms from multi-channel to omni-channel to be in line with consumer lifestyles, with an emphasis on online shopping via portable devices and convergence of online and offline channels to offer integrated services and ease of access and shopping. At every Robinson branches, there are Click & Collect counters where online buyers customers can pick up the goods they ordered from www.robinson.co.th. This enabled us to draw online customers into our offline stores and was one of our strategic aims.

As a retailer with the highest number of branches in Thailand, we have established a firm foundation in terms of personnel and strategy to support our future growth and sharpen our competitive edge through effective business administration and management by our management team, partners, and employees. We are confident that our market share and profitability will further grow along our journey towards business successes and, in parallel, CSR in process to achieve solid and sustainable growth.

Mr. Wuttikiat Techamongkhalapiwat
President


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