This printed article is located at http://robins.listedcompany.com/chairman_message.html

Message from Chairman

For the past 37 years, the Company has remained steadfast in our commitment to profitably grow our market share with offering service excellence whilst investing in our people and local communities.

During 2016 we were continually challenged by a slowing economy, natural disasters in the south of Thailand and threats to our business from new retail players and on Line business.

However, we were able to meet our Annual Business Objectives and continue the Transformation of our business to exceed the expectations of our Shareholders, Customers and Employees.

We have a much clear vision of the future by structuring our Retail Business into 4 Segments:

  1. Department Stores
  2. Lifestyle Malls
  3. Brand Management
  4. Vietnam

Each of the above Business units is effectively managed by key professionals with experience in their relevant business field and financial KPI’s to achieve.

As the Retail Market is very dynamic and evolving we introduced some new concepts in 2016 including “1below” at our Flagship Rama9 to appeal to the young Millennials customers with good results.

Our “On Line” platform is now operational and “Click & Collect” was successful trialed by many of our customers in December. We are envisaging good results going forward with the launch of Market Place in quarter 1 in 2017. We currently have over 11 million followers on our “LINE” platform. In addition, we introduced “Business Connect” to further drive this initiative in 2016. Social Media continues to drive our customer traffic and Brand awareness and we have over 700,000 followers.

In 2016, the company’s total revenue was recorded at Baht 30,187 million, increased by 5.0%, while the gross profit margin was at 24.9% or grew by 0.4% and net profit was recorded at Baht 2,815 million, increased by 30.7%. The Company was able to implement an efficient operating costs and administrative expense management.

In terms of corporate social responsibility, the Company has always committed to our mission of active contribution to society, youth and environment in a sustainable manner The “Robinson Suzuki Green Run” a mini marathon across 17 Provinces simultaneously was aimed at raising awareness for reforestation with forest department and hence followed the concept of “One Runner is Equal to One Tree”. In addition, the “Robinson Realizes Dreams for Children” campaign, which has been organized for the tenth year running, has enabled our stores to become an integral part of local communities and, therefore, enjoyed widespread acceptance among consumers.

The Company has successfully maintained our forefront position as an organization with a good corporate governance.

Looking ahead, the Company is poised towards a continuous branch expansion, on par with developing both “Robinson Department store” and “Robinson Lifestyle Store” to best cater to the demand of every target group.

Finally, on behalf of the Board of Directors and management, we extend our warm thanks to our shareholders, Employees Customers and Suppliers for their undue support.

Mr. Sudhisak Chirathivat
Chairman of Board of Director
Robinson Public Company Limited

……………………………

Mr. Alan George Thomsan
President
Robinson Public Company Limited


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